Intro
The challenge
Lost revenue
Users who fail a purchase transaction (e.g., card decline, network error) are typically high-intent, but this user experience can cause them to drop off.
Monetization gap
They needed a way to target these high-intent, frustrated users by acknowledging the failure and providing an easy path back to subscription.
Targeting precision
They needed precise event tracking to identify the transaction fail event and trigger a specific, customized paywall for this audience.
The solution
Omni used event-driven placement system to run a targeted campaign:
Event trigger
The paywall was explicitly displayed only when the user triggered the transaction fail event.
Custom paywall delivery
The custom paywall offered weekly and yearly plans, and highlighted premium features.
Targeted goal
The goal was to offer an immediate path to recover the transaction in a moment of frustration.
The results
Conversion boosted
The campaign achieved a strong 9.2% conversion rate on the recovery paywall display.
Revenue recovered
With only 3K users targeted in the campaign, Omni successfully recovered more than double that in proceeds.
Strategy validated
They proved that engaging users immediately after a transaction fail is a high-yield monetization channel.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
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