Audience & Targeting

Personalize offers for every user segment

Use Superwall’s Rule Builder to target users with hyper-relevant offers based on demographics, behavior, entitlements, and custom usage properties.

Overview Audience and campaigns
Overview

The precision segmentation engine

Move beyond one-size-fits-all subscriber models. Targeting ensures every user sees the optimal offer, price, and trial length tailored to their profile, dramatically increasing conversion rates and LTV.

Key capabilities

Start with 50+ SDK tracked properties and use any data point you track—from entitlements to custom traits—to deliver personalized paywall experiences.

Targeting rule builder

Visually build complex targeting rules using a simple, powerful interface.

Device and geo properties

Target storefronts, languages, currencies, and users based on IP geolocation and user behavior in the app.

Custom user properties

Segment users based on usage, onboarding questions, and any custom trait you track.

Placement and usage limits

Limit free usage or manage feature gating based on custom placement properties.

Conversion through relevance

Leverage your data to create one-to-one purchase experiences that are impossible to ignore.

Roll out winners easily

Significant LTV increase

Targeted paywalls consistently outperform generic ones, ensuring you maximize value capture from high-intent user segments,

Seamless, relevant user experience

Seamless, relevant user experience

Users feel understood when the offer they see relates directly to their behavior or current app status.

No-code data utilization

No-code data utilization

Non-technical teams can run winback and upgrade offers without needing developer assistance.

Testimonials

Customer success stories

See how other leading apps have cracked the code on app monetization using Superwall.

Targeting unsubscribed users with additional trial offer increased trial start by 240% and proceeds per user by 97%

Luke Longworth

Growth Product Manager, Unscripted

Visual paywall showing app feature previews significantly outperformed text-based paywalls

Shane Duggan

Founder, Unchaind

Single page paywall surprisingly outperformed multi-page paywall with huge increase in yearly trial starts

Josh Rozin

Cofounder, Stompers

Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall

Riccardo Oliva

Co-founder, Speak4Me

Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%

Tyler Ma

CTO, SellRaze

Switching from Freemium Paywall with Rewarded Ad to Superwall increased conversion from 0.08% to 1.2% and revenue by 158%

Aman Kumar

CEO, Ryn VPN

Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional

Pablo Ramon Sanchez Chisvert

Product Manager, Rizz God

Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board

Braden Smith

Founder, Rash ID

Testing price increase from $6.99 to $9.99 significantly increased proceeds per user

Eyal Cohen

CEO, PropGPT

Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%

Martín Muñoz

Owner, Preu AI

Testing optimal pricing tiers significantly increased revenue per user

Matt Kryvashein

CMP, Planner 5D

Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%

Jake Aronskind

Founder, Pepper

Testing offer paywall on transaction fail increased conversion rate significantly

Allah Nawaz Qadir

Developer, Omni: AI Video Generator

Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%

Eoin Lyons

Chief Revenue Officer, Linearity Curve

Context-specific paywalls personalized to user journey increased conversion rates significantly

nikunj goyani

owner, JOURNEYSTAMP - GPS MAP CAMERA

Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days

Stefan Bokarev

Founder, Flirt AI

Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall

Sina Sinry

Founder, Flibbo: Ask AI chat Assistant

Country-specific localized paywalls significantly increased trial start rates compared to generic global versions

Yasarcan Kasal

Founder, Daily Horoscope - Astrology

Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates

Aris Tyros

Founder, BuyBye - Save Money

Testing subscription plan durations significantly increased ARPU compared to our original paywall

Jisong Liu

CEO, BeFreed

Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%

Kai Koch

Founder, Ahead App

The visual editor and A/B testing capabilities allowed us to optimize our paywall without any developer time. Our conversion rates improved by 180% in just 3 weeks.

Michael Rodriguez

Product Manager, MediMind

Superwall transformed our subscription business. The A/B testing capabilities and real-time analytics helped us optimize our conversion rates by over 200%.

Superwall logo

Sarah Chen

Head of Growth, FitTrack Pro

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Ready to take control of your subscription revenue?

Simple, transparent pricing

Start free and scale as you grow.
Indie

$ 0

/ month
Up to $10k MAR, then 1% of total MAR
  • Includes:
  • Charts
  • Webhooks
  • Integrations
  • IAP SDK
  • Paywalls
  • Campaigns
  • Audiences
  • Templates
Most Popular
Startup

$ 49

/ month
+ 1% of MAR
  • Everything in Indie, plus:
  • Surveys
  • Localization
  • AI Powered Localization
  • Collaborators
Scale

$ 199

/ month
+ 1% of MAR
  • Everything in Startup, plus:
  • Dedicated Account Manager
  • Demand Score
  • Refund Protection
  • Transaction Abandon
  • AI Audience Gen
  • Saved Snippets
Enterprise

Custom

100% Custom Flat-Rate Pricing
  • Everything in Scale, plus:
  • Implementation Support
  • Dedicated Slack Support Channel
  • Monthly Syncs
  • SSO
  • Custom SLA
  • Signed Contract