Playbook
Post-Purchase Upsell Template
Capture an upgrade, add-on, or bundle at the highest-intent moment in your funnel with a remote-configured post-purchase upsell paywall you can A/B test and edit live.
Upsell at the highest-intent moment in your funnel. Present a second offer right after checkout and capture an upgrade, add-on, or bundle — built, tested, and edited live without shipping a new app build.
The moment a user buys is the highest-intent moment in your entire funnel — and most apps do nothing with it.
Why it matters
Your buyer just decided you're worth paying for. That's the easiest "yes" you'll get all funnel — and leaving it untouched means leaving App Store revenue on the table.
The catch is that hard-coding an upsell flow usually means a new build, a new App Store review, and a wait in the engineering queue. By the time it ships, you've missed weeks of high-intent buyers.
Superwall removes that friction. Paywalls and the campaigns that present them are configured remotely, so growth teams can add, test, and change a post-purchase upsell without an app release or an engineering ticket. This maps directly to the two demand signals teams raise most: faster paywall experimentation and capturing revenue that's currently leaking out of the funnel.
What you can do with Superwall
Present an upsell paywall right after the sale. Superwall lets you present a paywall from another paywall — the same pattern the biggest App Store apps use to highlight an upgrade or special offer after the first purchase.
Trigger it with a placement. Register a placement (or a custom-placement tap behavior) when a purchase succeeds, and Superwall decides whether to present your next offer.
A/B test the upsell as a real experiment. Attach two or more upsell paywalls to an audience and set presentation percentages to find the offer, copy, and price that lift ARPU.
Build it with no code. Design the upsell in the paywall editor, or start from a template used by top apps.
Reuse the same pattern to recover lost sales. The abandoned-transaction paywall uses the same chaining technique to present a recovery offer when a user cancels the purchase sheet.
Ship changes instantly. Publish updates to the upsell without an app release.
How it works
Build the upsell paywall. Create it from scratch in the paywall editor or start from a template, then add the products you want to offer next (annual upgrade, lifetime, add-on, or bundle).
Fire a placement after purchase. Add a custom placement tap behavior (for example
showUpsell), or register a placement in your app when the purchase completes.Create a campaign for the upsell. In a campaign, add that placement so the matching upsell paywall is presented to the right audience.
Turn it into an experiment. Add multiple upsell variants to the audience and set presentation percentages to test offers head-to-head.
Publish — no app release. Hit Publish; paywalls and campaigns update remotely, so you keep iterating without shipping a build.
For an in-paywall variation, you can also reveal a follow-up offer inside a drawer instead of opening a separate paywall.
Proof from customers
Across customer and prospect calls, two jobs come up far more than any other: paywall A/B testing and experimentation (the top demand signal), and capturing revenue that's leaking from the funnel through promotions, offers, win-back, and abandoned-transaction recovery (the second). The post-purchase upsell sits squarely on both — it's an experiment teams can run themselves, on the highest-intent revenue moment they have, without waiting on engineering.
Customers consistently describe the value as the ability to test anything, fast, with no app release and no engineering queue — and to see their variants at a glance. The upsell template is exactly that pattern applied right after checkout.
Use cases
Monthly → annual upgrade. Offer the annual plan to someone who just bought monthly, at the moment they're most committed.
Annual → lifetime. Present a lifetime unlock to a fresh annual subscriber.
Add-ons and bundles. Offer a complementary pack, feature, or bundle that pairs with what the user just bought.
Consumable top-ups. Offer a larger pack right after a smaller purchase.
Abandoned-transaction recovery. Reuse the same chaining pattern to present a save offer when a user cancels the purchase sheet.
Get started
- Read the guide: Presenting Paywalls from One Another.
- Build your first paywall: Getting Started with the Paywall Editor.
- Set up presentation: Presenting Paywalls (placements).
- Sign up and start free at superwall.com.