Post-Purchase Upsell Template

Upsell at the highest-intent moment in your funnel. Present a second offer right after checkout and capture an upgrade, add-on, or bundle — built, tested, and edited live without shipping a new app build.

The moment a user buys is the highest-intent moment in your entire funnel — and most apps do nothing with it.

Why it matters

Your buyer just decided you're worth paying for. That's the easiest "yes" you'll get all funnel — and leaving it untouched means leaving App Store revenue on the table.

The catch is that hard-coding an upsell flow usually means a new build, a new App Store review, and a wait in the engineering queue. By the time it ships, you've missed weeks of high-intent buyers.

Superwall removes that friction. Paywalls and the campaigns that present them are configured remotely, so growth teams can add, test, and change a post-purchase upsell without an app release or an engineering ticket. This maps directly to the two demand signals teams raise most: faster paywall experimentation and capturing revenue that's currently leaking out of the funnel.

What you can do with Superwall

• Present an upsell paywall right after the sale. Superwall lets you present a paywall from another paywall — the same pattern the biggest App Store apps use to highlight an upgrade or special offer after the first purchase.

• Trigger it with a placement. Register a placement (or a custom-placement tap behavior) when a purchase succeeds, and Superwall decides whether to present your next offer.

• A/B test the upsell as a real experiment. Attach two or more upsell paywalls to an audience and set presentation percentages to find the offer, copy, and price that lift ARPU.

• Build it with no code. Design the upsell in the paywall editor, or start from a template used by top apps.

• Reuse the same pattern to recover lost sales. The abandoned-transaction paywall uses the same chaining technique to present a recovery offer when a user cancels the purchase sheet.

• Ship changes instantly. Publish updates to the upsell without an app release.

How it works

• Build the upsell paywall. Create it from scratch in the paywall editor or start from a template, then add the products you want to offer next (annual upgrade, lifetime, add-on, or bundle).

• Fire a placement after purchase. Add a custom placement tap behavior (for example showUpsell), or register a placement in your app when the purchase completes.

• Create a campaign for the upsell. In a campaign, add that placement so the matching upsell paywall is presented to the right audience.

• Turn it into an experiment. Add multiple upsell variants to the audience and set presentation percentages to test offers head-to-head.

• Publish — no app release. Hit Publish; paywalls and campaigns update remotely, so you keep iterating without shipping a build.

For an in-paywall variation, you can also reveal a follow-up offer inside a drawer instead of opening a separate paywall.

Proof from customers

Across customer and prospect calls, two jobs come up far more than any other: paywall A/B testing and experimentation (the top demand signal), and capturing revenue that's leaking from the funnel through promotions, offers, win-back, and abandoned-transaction recovery (the second). The post-purchase upsell sits squarely on both — it's an experiment teams can run themselves, on the highest-intent revenue moment they have, without waiting on engineering.

Customers consistently describe the value as the ability to test anything, fast, with no app release and no engineering queue — and to see their variants at a glance. The upsell template is exactly that pattern applied right after checkout.

Use cases

• Monthly → annual upgrade. Offer the annual plan to someone who just bought monthly, at the moment they're most committed.

• Annual → lifetime. Present a lifetime unlock to a fresh annual subscriber.

• Add-ons and bundles. Offer a complementary pack, feature, or bundle that pairs with what the user just bought.

• Consumable top-ups. Offer a larger pack right after a smaller purchase.

• Abandoned-transaction recovery. Reuse the same chaining pattern to present a save offer when a user cancels the purchase sheet.

Get started

• Read the guide: Presenting Paywalls from One Another.
• Build your first paywall: Getting Started with the Paywall Editor.
• Set up presentation: Presenting Paywalls (placements).
• Sign up and start free at superwall.com.