Diagnostic metrics for monetization
Key capabilities
Paywall open rate
The number one metric that correlates linearly with the install-to-paid ratio.
Paywall conversion rate
See which paywalls, products, geos, or placements are converting users into subscribers.
Initial conversion rate
Calculate what percentage of fresh app installs successfully convert on their first paywall view.
Checkout conversion
Track the success rate from transaction start to transaction complete to diagnose IAP/billing errors.
Surgical precision for optimization
Stop guessing where users are abandoning the process and start making high-impact, data-driven decisions.
Diagnose revenue leakage
Continuous A/B testing ensures your app's LTV is always maximized, securing sustainable and accelerating revenue growth.
Frictionless purchase validation
Use checkout conversion to ensure the final, critical purchasing steps are free of errors and technical hurdles for the user.
Reliable rate calculation
Metrics are calculated automatically and accurately using unified data from all paywall events and purchase notifications.
Customer success stories
See how other leading apps have used Superwall’s powerful analytics tools to monetize and grow with confidence.
