Analytics
Paywall Analytics
See exactly how every paywall, price, and experiment performs — revenue, conversion, and retention in one place, updated in real time.
You changed the paywall. Did it work? Most teams can't answer that without pulling a developer off their roadmap to wire up events, then waiting a week for the data to trickle in. By then the experiment is stale and the decision is a guess. Superwall's paywall analytics close that loop. Every view, trial, conversion, and dollar is captured automatically and shown back to you in real time — so the team running the experiment is the same team that reads the result.
Know what's working without instrumenting a thing
The moment you ship a campaign, the SDK starts reporting. Paywall impressions and conversions arrive instantly from the device, while trial starts and subscription starts are confirmed server-side against the store. You don't write tracking code, stand up an events endpoint, or babysit a pipeline. The numbers that matter are already flowing.
Real-time funnel: paywall views, trial starts, and trial-to-paid conversions land as they happen — not in tomorrow's batch.
Revenue, not just clicks: proceeds, sales, ARR, MRR, and realized LTV per user sit alongside conversion rate, so you judge a winner on money, not vanity metrics.
Retention and leakage: subscriber churn, refund rate, and subscription retention show whether a conversion bump actually sticks.
Read an experiment like a scoreboard
When you run a paywall A/B test, the campaign view breaks results down by variant — proceeds, users, and conversion side by side — and shows confidence intervals so you can see whether a difference is real or noise. A placement-level breakdown tells you which moments in your app are actually driving the lift, so you double down on what converts instead of guessing which screen did the work.
Slice the data the way you actually think
The charts dashboard turns the same stream into the view you need. Pick any metric across revenue, subscriptions, paywalls, users, and retention, then filter it — for example, breaking results down by placement to see where conversions come from. Set the interval to hourly, daily, weekly, or monthly, choose a range from yesterday to the last 30 days (or just type the window you want), and switch between line, bar, and stacked formats. Export any chart to CSV when you need to share it or take it deeper.
Explore the charts dashboardOne source of truth for the whole funnel
Growth teams describe what they want as an air-traffic-control view: everything — main paywalls, discounts, win-back offers, web, and app — considered as a whole instead of scattered across half a dozen tools. Because Superwall presents the paywall and records the outcome, the data isn't stitched together after the fact. The overview gives you the headline numbers at a glance, and when you need to go further, you can query your raw analytics directly or pipe events to your warehouse and other tools through webhooks.
See the overview metricsWhat you can do with it
Tell within hours whether a new paywall design actually moved conversion and revenue.
Compare price tests on proceeds and LTV, not just on how many people tapped buy.
Spot where users drop off in the funnel and target the exact placement that's leaking.
Watch refunds and churn so a short-term conversion win doesn't quietly cost you long-term revenue.
Hand product, finance, and growth the same real-time numbers instead of three conflicting spreadsheets.
Get started
Analytics come free the moment you present your first paywall — there's nothing extra to wire up. Follow the quickstart to install the SDK and ship a campaign, then watch the numbers fill in. Or create a free Superwall account and start measuring what your paywalls are really doing.
Follow the quickstart