Monetization
Web Paywalls & Web Checkout
Sell subscriptions on the web with Stripe, keep more of every dollar, and hand the purchase off into your app — built and tested in the same editor as your in-app paywalls.
Your funnel doesn't start in the App Store anymore. Users find you on TikTok, a creator's link, an email, an ad — and the fastest way to turn that traffic into revenue is to let them pay right there, on the web, before they ever download. Web checkout lets you do exactly that: design a paywall in Superwall, get a link, charge with Stripe, and deep-link the buyer into your app with their subscription already unlocked. Same editor, same campaigns, same experiments you already run in-app — pointed at the web.
Stop leaving money in Apple's pocket
Every purchase routed through App Store billing gives up 15–30% to the platform. Web checkout routes payments through Stripe instead, so you keep the difference on transactions you'd otherwise eat the full commission on. It also unlocks audiences that never make it through the store at all: web2app buyers who convert from an ad before installing, and web-only customers who never need an app in the first place.
See web checkoutThe point isn't just cheaper payments. It's that web and app monetization finally move together — one place to build, one place to test, one place to see what's working — instead of bolting on a separate Stripe page that lives outside your growth stack.
What you can do
Turn any paywall into a shareable link. Attach products to a paywall inside a campaign and each placement becomes its own URL you can drop into an ad, an email, a creator link, or a QR code.
Charge with Stripe — subscriptions or one-time. Create or import Stripe products and sell recurring plans or one-time purchases through the same checkout.
Hand the buyer off into your app. After checkout, users download and tap a redemption link that opens your app via deep link, and the SDK grants the matching entitlements automatically.
Sell entirely on the web, no app required. For SaaS or non-App-Store products, use web-only checkout and receive the purchase data as redirect parameters to provision access yourself.
Localize price automatically. Turn on adaptive pricing and Stripe shows each customer a converted, location-aware price at checkout.
Leave from a paywall, too. With App2Web, send U.S.-storefront users from an in-app paywall straight to Stripe checkout when that's the path you want.
The same testing loop, on the web
The reason teams pick Superwall isn't the checkout — it's that you can test anything, fast, without shipping a build. Web paywalls inherit that. Because they run on the same campaign and paywall engine as your in-app screens, you can A/B test copy, design, pricing, and offers on your web funnel and change them whenever you want — no engineering queue, no redeploy. Growth and marketing can iterate on the web paywall the same way they iterate everywhere else in Superwall.
And because web and app purchases land in the same system, you get one view of the funnel across surfaces instead of reconciling a Stripe dashboard against your app analytics by hand.
How it works
Connect Stripe. Add a web checkout app and configure your Stripe keys and settings.
Add your products. Create or import the Stripe products you want to sell.
Build a campaign. Attach products to a paywall; each placement gives you a checkout URL to share.
Test before you ship. Run sandbox purchases end to end, then go live.
Deep-link into the app. Buyers redeem in your app and the SDK unlocks the right entitlements.
Use cases
Web2app from paid traffic. Convert ad and creator traffic on the web before the install, then deep-link buyers into the app.
Lower-fee checkout. Route purchases through Stripe to keep more of each sale versus store billing.
Web-only products. Sell a SaaS or website subscription with no app in the loop, using redirect parameters to grant access.
International pricing. Show localized, converted prices at checkout with adaptive pricing.
Get started
Read the web checkout overview and follow the setup guide to ship your first web paywall, or create a free Superwall account to start building. If you already run paywalls in Superwall, web checkout is the same editor — just pointed at a new surface.
Follow the setup guide