Superwall for marketers

You spend real money driving installs, then hand the most important screen in the funnel — the paywall — to whoever has engineering time this sprint. Every offer test, price change, and headline rewrite turns into a ticket, a build, and a wait. By the time the change ships, the campaign that justified it is already over.

Superwall flips that. Your paywall becomes a channel you control directly: something you can rewrite, retarget, and re-price the same way you'd edit an ad or swap a landing page — in hours, not release cycles.

The paywall is a marketing surface, not a static asset

Marketers already think in funnels, segments, and conversion rates. The paywall is where all of that pays off, yet it's usually the one surface you can't touch without a developer. That mismatch is expensive: high-cost traffic lands on a screen that hasn't been optimized in months because every change competed with the product roadmap.

With Superwall, paywalls are configured and published from the dashboard, not hard-coded into the app. You build them in a visual paywall editor, then publish updates that reach users without shipping a new build or waiting on App Store review. The screen your media spend points at becomes as editable as your ad creative.

Explore the paywall editor

Test anything, fast

Growth is a series of bets, and most of them are wrong. The teams that win are the ones that can run more experiments per quarter. Superwall is built for exactly that loop.

Inside a campaign, you can start an experiment that splits traffic across multiple paywall variants by a percentage you set — for example, show paywall A to 70% of users and paywall B to 30%. Assignments are sticky, so a user keeps seeing the same variant for a clean read, and you review the outcome in the experiment results. You can test design, copy, the offer, and the price — all without an engineer in the loop.

• Offer and copy tests — try new headlines, value props, button text, and trial framing against your control.

• Price tests — compare price points and monthly vs. annual framing to find what actually lifts revenue, not just clicks.

• Layout and design tests — rebuild the whole screen in the editor and put it head-to-head with the current winner.

Target by campaign, segment, and behavior

The same blunt paywall for paid social, organic, and reactivated users leaves money on the table. Superwall lets you decide who sees which paywall using audience rules that match on placements, user properties, event frequency, device and app-version details, and entitlement status. Audiences evaluate top to bottom, and the first match wins — so you can route a hard-won reactivation cohort to a tailored offer while everyone else sees the standard screen.

Because you set custom user properties, the segments you already use in your CRM and ad tooling can drive what users see at the moment of purchase. Pass through an acquisition source or a campaign tag, then build a paywall that speaks directly to it.

See conversion like you see a campaign

You'd never run paid media without a dashboard. Your paywall deserves the same scrutiny. Superwall's charts report the metrics marketers care about: initial conversion (the share of new users who convert), paywall conversion (who converts after the paywall opens), checkout conversion, trial starts and trial-to-paid conversion, plus proceeds and LTV per user. You can filter, break results down by dimension, change the time range, and export to CSV when you need the numbers in your own reporting.

See the charts

Extend the funnel to the web

If you're running paid social or email to a checkout, you don't have to split your growth stack to do it. Web checkout lets you sell subscriptions on the web through Stripe, so the trackable links in your campaigns can convert before the app is even installed — and your web and app monetization move together instead of living in separate tools.

Move at marketing speed

The point isn't any single feature. It's tempo. When you can edit the paywall, split traffic, target a segment, and read the result yourself, the bottleneck between an idea and a live test disappears. That's how growth teams turn the paywall from a once-a-quarter project into a channel they optimize every week.

Spin up your first campaign in the dashboard, or start free at superwall.com. Over 10,000 apps already grow subscription revenue this way — no engineering queue required.

Open the dashboard