App2Web: Keep More of Your iOS Revenue

Apple's 30% commission isn't fixed anymore. For U.S. storefront apps, eligible buyers can check out via Stripe in Safari and the commission Apple would have taken stays with you — running on the same campaign and experiment workflow you already use for in-app paywalls.

Why it matters

Apple takes a standard commission on in-app purchases, and most teams treat that as fixed. For U.S. storefront apps it no longer has to be. Apple's App Review Guidelines now allow United States storefront apps to include buttons, external links, or calls to action for purchase methods other than in-app purchase — review Guideline 3.1.1(a) before submitting. App2Web turns that allowance into revenue: eligible U.S. buyers can check out via Stripe in Safari, and the commission Apple would have taken stays with you.

This lines up with what growth teams keep telling us: they want to capture revenue that's currently leaking out of the funnel, raise net per sale, and move on monetization ideas without waiting on an engineering queue or another app release.

What you can do with Superwall

• Add an external Stripe checkout to an existing iOS paywall. Attach a Stripe product to the paywall to start an external browser checkout flow; Stripe products are prefixed with "stripe" in the product selector. See App2Web setup.

• Target only eligible U.S. storefront customers. Use a campaign filter where storeFrontCountryCode equals USA, so non-U.S. customers keep using Apple in-app purchase. See App2Web campaigns.

• Sync purchases back automatically. When payment succeeds in the browser, the user returns through a deep link and entitlement + subscription status update automatically. See the web checkout overview.

• Localize checkout currency. App2Web supports Stripe Adaptive Pricing so buyers can see their local currency during checkout.

• Speed up checkout with prefill. Set the user's email or stripe_customer_id as a user attribute to prefill Stripe's checkout fields.

• Sell subscriptions and one-time products. Web checkout supports subscriptions and Stripe one-time purchases; lifetime products activate with no expiration.

How it works

• Configure web checkout. Install the Superwall Stripe app and complete the first steps of the setup guide.
• Attach a Stripe product to your iOS paywall. This lets users start an external browser checkout from the paywall — see App2Web.
• Create a U.S.-storefront campaign filter. Match storeFrontCountryCode equals USA so the external path only shows where it's allowed.
• Checkout opens in Safari. The call to action opens Stripe checkout in the external browser — not an in-app web view, per Apple's rules.
• The user returns and entitlements update. On success, willRedeemLink() and didRedeemLink(result:) fire in your Superwall delegate, and status updates automatically. Add custom post-purchase UI with Post-Checkout Redirecting.

Because this is the same Superwall campaign and experiment system used for in-app paywalls, you can run experiments, try different paywalls, and price-test the external path — all without shipping a new build.

Proof from customers

Across customer and prospect calls, two demand signals consistently rank near the top of why teams adopt Superwall: recovering revenue that's leaking out of the funnel (cited in 43% of calls) and moving on web/app monetization as a unified funnel (30% of calls). App2Web sits at the intersection — it captures the commission that would otherwise leave the funnel on eligible U.S. sales, and it lets web and app monetization move together inside one experiment stack. Growth teams repeatedly describe wanting to test and ship monetization changes without an app release or engineering queue, which is exactly the workflow App2Web preserves.

App2Web captures the commission that would otherwise leave the funnel on eligible U.S. sales, and it lets web and app monetization move together inside one experiment stack.

Use cases

• Higher net on existing U.S. iOS sales: route eligible buyers to Stripe and keep more of each purchase.

• Lifetime and one-time offers: sell lifetime access or credit packs via Stripe one-time purchases with automatic entitlement activation.

• International buyers on the U.S. storefront: show localized currency with Adaptive Pricing.

• Faster repeat checkout: prefill email or Stripe customer ID for known users.

• Unified web + app funnel: pair App2Web with web checkout links so both surfaces run on one campaign and experiment system.

Get started

• Create a Superwall account and connect Stripe, then follow the web checkout setup guide.

• Follow the App2Web guide to attach a Stripe product to your iOS paywall and add the storeFrontCountryCode = USA campaign filter.

• Review Apple Guideline 3.1.1(a) and explain the external checkout flow when you submit for review.

• Test the flow with sandbox purchases before launch.

Start at superwall.com and dive into the App2Web docs.