Analytics
Revenue Tracking
See your real recurring revenue — sales, net proceeds, MRR, ARR, and renewal forecasts — with App Store and Stripe finally in one place.
"How much money did we actually make this month?" should be a one-second question. Instead it's a fire drill: App Store Connect says one thing, Stripe says another, the spreadsheet someone exports on Mondays says a third, and none of them agree on what's net of fees. Superwall's revenue tracking gives growth teams a single, consolidated view of recurring revenue, net proceeds, and how cohorts monetize over time — so you can read your real numbers without stitching three dashboards together by hand.
Your real revenue, after the store takes its cut
Top-line sales flatter you; proceeds tell the truth. Superwall reports both so you never confuse one for the other. Sales is your gross subscription revenue, while proceeds is what your app keeps after refunds, store fees, and taxes — the grounded number you should actually plan against. Both update as purchases come in, so the figure you quote in a standup is the figure that lands in the bank.
Sales vs. proceeds, side by side: see gross revenue and net-of-fees revenue together, instead of guessing what Apple's 15–30% leaves behind.
Refunds and taxes already deducted: proceeds bakes in refunds and taxes, so you're not reconciling chargebacks weeks later.
App Store and Stripe in one ledger: in-app and web billing roll into the same view rather than living in separate silos.
Recurring revenue, normalized and trackable
Subscription businesses live and die on what renews. Superwall tracks monthly recurring revenue and annual recurring revenue, normalizing subscriptions into a single recurring-revenue view, and sits next to auto-renew status so you can see renewal risk building before it shows up as churn. Break a revenue chart down by placement and you can tell which paywalls are actually building durable recurring revenue — not just which ones spiked once.
Know whether acquisition is paying for itself
Spending on user acquisition without watching what those users earn back is just guessing. Cohorted proceeds groups net revenue by install date, so each cohort is the users who arrived in the same period. Pair it with your acquisition spend and you can see payback windows directly — whether the people you paid to acquire in March have earned back what they cost, and which campaigns or product changes produced the cohorts that actually monetize over time.
See cohorted proceedsOne source of truth across app and web
The pain growth teams describe most is fragmentation: app revenue in one tool, web revenue in another, and a finance spreadsheet that's already stale. Because Superwall presents the paywall and records the outcome, revenue isn't reassembled after the fact — it's captured at the source and consolidated as it happens. The overview gives you the headline numbers at a glance, the charts dashboard lets you slice revenue by placement, product, or segment and export it to CSV, and when you need to go all the way down you can query your raw analytics directly.
Explore the charts dashboardWhat you can do with it
Answer "what did we actually net this month?" in one place, App Store and Stripe combined.
Judge pricing and paywall tests on proceeds and recurring revenue, not vanity sales.
Spot renewal risk from auto-renew status before it lands as churn at month close.
Compare acquisition cohorts against spend to find the campaigns that actually earn back.
Hand finance, product, and growth the same net-revenue numbers instead of three conflicting exports.
Get started
Revenue tracking comes free the moment you start presenting paywalls — there's nothing extra to wire up. Follow the quickstart to install the SDK and ship a campaign, then watch your sales, proceeds, and recurring revenue fill in. Or create a free Superwall account and start seeing what your subscriptions are really worth.
Follow the quickstart