Lifecycle metrics for retention
Key capabilities
Active subscribers
Segment subscribers by those who are confirmed to renew versus those who have explicitly cancelled.
New subscribers
See if new paid users are coming from a free trial, a direct purchase, or a promotional offer.
Trial starts rate
Monitor the rate over time to assess if free trials are a beneficial part of your monetization strategy.
Trial conversion
See if users who start a free trial successfully convert into paying subscribers at the end of the term.
Optimization for long-term value
Ensure your trials lead to valuable, long-term customers rather than simply inflating vanity metrics.
Informed trial strategy
Determine if free trials drive high-quality conversions or simply attract users who churn immediately, optimizing your promotional spending.
Clear renewal expectations
Better understand which user behaviors correlate with a user who is likely to remain subscribed and satisfied.
Automated status synchronization
Reliably track complex, high-stakes events like trial expirations and cancellations across multiple platforms automatically.
Customer success stories
See how other leading apps have used Superwall’s powerful analytics tools to monetize and grow with confidence.
