Playbook
Web Checkout for Mobile Apps Is Here in the US
Add a CTA to your iOS paywalls that opens Stripe checkout in the browser for U.S. App Store customers — set up the way you already run Superwall experiments, with no new app release.
For customers on the United States App Store storefront, you can now add a paywall CTA that opens Stripe checkout in the browser — it's called App2Web, and there's no new app release required.
Why it matters
Growth teams keep telling us the same thing: web and app monetization should move together, and they want to move faster on where users actually pay. App2Web makes that real for U.S. apps. Apple's App Review Guidelines now allow apps on the U.S. storefront to include buttons, links, or calls to action for purchase methods other than in-app purchase (Guideline 3.1.1(a)). App2Web turns that allowance into a paywall CTA that opens Stripe checkout in the external browser — without splitting your growth stack or waiting on an engineering queue.
What you can do with Superwall
Link U.S. iOS users straight to Stripe checkout. Add a Stripe product to an existing iOS paywall — products are prepended with "stripe" in the product selector — and the CTA opens checkout in Safari.
Target only the right users. Use a campaign filter where storeFrontCountryCode equals USA so U.S. storefront customers see the external link, while everyone else continues with Apple in-app purchase.
Localize the checkout price. App2Web supports Stripe Adaptive Pricing, so users who leave the app for checkout can see a price in their local currency.
Speed up checkout with prefill. Pass a user's email or existing stripe_customer_id as a user attribute to prefill checkout and reduce friction.
Test it like any other paywall. Web checkout runs through the same campaigns and placements you already use, so you can experiment, run price tests, and try different paywalls.
How it works
Configure web checkout by installing the Superwall Stripe app and completing your settings.
Add a Stripe product to an iOS paywall so users can start an external checkout flow.
Create a campaign filter matching storeFrontCountryCode equals USA so only U.S. storefront customers are eligible for the external purchase link.
The CTA opens Stripe checkout in the external browser. Per Apple's rules, the flow leaves the app — it does not use an in-app web view.
Confirm the purchase on return. Once the payment succeeds, the Superwall delegate functions willRedeemLink() and didRedeemLink(result:) are called when the user returns through the deep link. Entitlement and subscription status update automatically.
Track revenue automatically with Stripe. Subscriptions, one-time purchases, renewals, cancellations, and refunds appear in your dashboard with no extra configuration.
Proof from customers
Web-to-app and web checkout is one of the fastest-rising things growth teams ask us for — it shows up across roughly a third of customer conversations. The recurring theme: teams want app and web monetization to move together, to attribute value across surfaces, and to move faster without splitting the growth stack. App2Web is built directly on that demand. And because it's powered by Stripe, revenue tracking is automatic, which answers the other thing teams keep asking for: one place to understand what's working.
Use cases
Capture more from your U.S. base by offering a Stripe checkout path on iOS paywalls for U.S. storefront customers.
Sell lifetime or one-time access with Stripe one-time purchases for credit packs, consumables, or lifetime tiers.
Run price and offer tests on the web checkout path using the same campaigns you already use for paywalls.
Serve cross-border users a fair price with Adaptive Pricing localized currency at checkout.
Get started
- Read the App2Web guide for the full U.S.-storefront setup.
- Follow the web checkout setup steps to create a Stripe app and configure your settings.
- Set up your app for redemption and deep links with the SDK setup guide.
- Create your account and start at superwall.com.