Filters & Breakdowns

"Conversion went up — but where?" That question usually kicks off a small project: someone exports a CSV, someone else writes a query, and a week later you have an answer to a question you've already half-forgotten. By then the experiment has moved on. Filters and breakdowns kill that loop. They let you ask a sharp question of your paywall and revenue data and get the answer in the dashboard, right now — no export, no SQL, no waiting on a data analyst to free up a slot.

Answer the next question without leaving the dashboard

Every metric Superwall tracks lives in the charts dashboard, and every chart can be sliced two ways. A breakdown splits one chart into a line per dimension — proceeds per placement, conversions per variant — so you see the composition behind the number. A filter narrows the whole view down to the slice you care about, and you can stack several filters at once to isolate exactly the cohort in question. Together they turn a flat trend line into something you can interrogate.

• Break down by placement: splitting a Proceeds chart by placement ties the features and moments you've paywalled directly to the revenue they produce — so you know which screen is actually carrying the funnel.

• Stack filters: add filters one at a time, drill into the exact segment, and clear them just as fast when you want the full picture back.

• Across every metric: the same slicing works on revenue, subscriptions, paywalls, users, and retention — proceeds, trial starts, trial-to-paid, churn, refunds, and more.

Built for the person running the experiment

The teams that get the most out of Superwall describe wanting an air-traffic-control view of monetization — everything considered as a whole, not scattered across half a dozen tools. Filters and breakdowns are what make that view usable: the growth marketer who shipped the test is the one who reads the result, because answering "is this win real, and where is it coming from?" no longer requires a ticket. Self-service analytics means product and growth move at the speed of their own questions instead of the data team's backlog.

Shape the view to match the question

A breakdown is only useful at the right resolution, so the charts dashboard lets you set the interval — hourly, daily, weekly, or monthly — and the range, from yesterday through a custom window you can type in plain language like "last month." Switch between line, bar, stacked bar, and stacked area to read a breakdown the way it makes sense; stacked formats are especially good for seeing how placements or variants add up to the whole. When a slice is worth sharing or taking deeper, export any chart to CSV in a click.

Explore the charts dashboard

From "something's off" to a targeted experiment

The real payoff is turning a vague hunch into a concrete next move. Break down conversion and spot a segment that's lagging the rest. Filter to it, confirm the gap, and you have a precise target instead of a guess. From there you can build a campaign audience that shows that exact segment a different paywall or offer — and because Superwall presents the paywall and records the outcome, the breakdown that surfaced the problem is the same data that tells you whether your fix worked. Diagnosis and decision happen in one place, on one source of truth.

Target a campaign audience

What you can do with it

• See which placement is driving revenue by breaking proceeds down screen by screen.

• Compare A/B test variants side by side without setting up a separate report.

• Isolate an underperforming segment, then aim a targeted experiment straight at it.

• Check whether a conversion win holds up on proceeds and retention before you call it.

• Answer a stakeholder's "but what about…" in the meeting, not a week later.

Get started

Filters and breakdowns come with your data the moment you start presenting paywalls — there's nothing extra to wire up. Follow the quickstart to install the SDK and ship a campaign, then open the charts dashboard and start slicing. Or create a free Superwall account and put your funnel under the microscope.

Follow the quickstart