Dynamic data exploration
Key capabilities
Filter by campaign and placement
Analyze performance based on the specific campaign or paywall trigger event.
Segment by custom user property
Drill down into metrics based on any custom trait like usage level, gender, or registration date.
Segment by device and country
Compare conversion and revenue performance across different device types and international markets.
Filter by audience and paywall
Isolate metrics for specific user segments and the exact paywall version they saw.
Unlock hidden opportunities
Turn broad data into actionable insights by seeing precisely which segments are over- or under-performing.
Targeted experimentation
Quickly identify a low-performing segment (e.g., Android users in Country X) and launch a highly targeted experiment to fix it.
Localized user value
Understand how price and messaging relevance vary by geography and language to improve the experience for diverse audiences.
Self-service data analysis
Empower product and growth teams to answer complex data questions without constant support from engineering or data science.