Conversion data for user acquisition
Key capabilities
See which campaigns are working
Track the performance of specific ad campaigns through to the final purchase conversion.
Identify high-value keywords
See which keywords attract users who are most likely to become long-term, high-value subscribers.
Calculate ad spend ROI
Easily determine if your marketing budget is yielding a positive return on investment (ROI) based on generated net revenue.
Filter by attribution data
Use integrated attribution data in all Superwall filters and segmentation tools.
Maximum return on ad spend
Optimize your most expensive acquisition channels by bidding more confidently on keywords that convert into high-LTV users.
Optimize acquisition channels
Reallocate budget away from high-install, low-conversion keywords toward those that drive genuine, high-value subscription revenue.
High-quality user targeting
Focus marketing efforts on channels that attract users who are already demonstrating high intent to subscribe.
Seamless attribution integration
Automatically ingest complex attribution data from ad platforms and link it to in-app purchase events without custom development.