Contextual voice-of-customer data
Key capabilities
Paywall decline surveys
**Instantly find out why users decided not to purchase (e.g., pricing, need for a trial, lack of features).**
Post-checkout surveys
Capture feedback right after conversion to understand the compelling value proposition that led to the purchase.
Analyze survey results
View collected responses directly in the Superwall dashboard for quick insights and pattern recognition.
Integrate survey responses
Pipe survey data into analytics tools for deeper insights—or trigger new paywalls and offers.
Data-backed experimentation hypotheses
Move beyond guessing what to test next by grounding your experiments in direct customer feedback.
Targeted experiment planning
Use insights (e.g., "pricing is too high") to launch precise, high-probability A/B tests that solve real user pain points.
Improved value perception
Showing users you care about their feedback builds trust, even when they choose not to purchase initially.
No-code deployment
Deploy and manage surveys instantly via the dashboard without any need for developer involvement or app store submission.