Superwall

Volha Samoilava

Product Marketing Enthusiast

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Articles

7 articles

  1. External checkout, A/B testing, and trial toggles: confirmed Apple's rules for iOS

    Superwall just had an off-the-record meeting with Apple to ask direct questions about App Store paywall compliance. Here's what we learned about App2Web, transaction abandon, free trial toggles, and A/B testing.

  2. What's New in May 2026: Superwall Agents, Web2App Flows, Direct ClickHouse Access, and Everything Else We Shipped

    Superwall Agents alone would be enough for a monthly update — a full AI workspace that sits on top of your data and acts on it! But we also shipped web2app funnels, raw ClickHouse access, Unity support, and smarter post-purchase logic. Let's get into it.

  3. Superwall & Adjust integration for full-funnel subscription attribution

    Superwall now integrates with Adjust via S2S event forwarding. Subscription lifecycle events flow directly to Adjust — no extra SDK work, full attribution across paywall flows and mobile campaigns. Available for iOS and Android.

  4. Apple Retention Messaging: one last conversation before cancel

    Superwall now supports Apple's Retention Messaging API — a way to show a retention message, alternate plan, or discount on the iOS cancellation screen, configured from the dashboard.

  5. What's New in April 2026: Flows Analytics, Custom Store Products, Web Checkouts, and AI in the dashboard. Plus a new iOS app.

    March gave you Flows. April is about making the platform deeper: analytics for Flows, products from any payment system, an AI agent in the dashboard, and new capabilities across web checkout. Oh, and we rebuilt the iOS app from scratch!

  6. Custom Store Products: sell non-App Store products from your paywall

    Sell products from any billing system on your paywall — with the same A/B testing and targeting you'd get with App Store products.

  7. What 100 Million Paywall Views Taught Us About User Intent

    We could segment by country, device, channel. What we couldn't see was individual purchase intent in real time. Superwall analyzed 100 million paywall views. Here's what that reveals.