How Ahead App increased conversion to trial by 7% with a flexible trial extension offer

Intro

Ahead App is a personal growth app that aims to help users manage their emotions through personalized learning plans and 5-minute daily activities. The team already had a premium brand to attract users, but needed a strategy to improve conversion from trials.

Using Superwall, Ahead App tested a new approach to trial conversion by offering an option for users to extend their free trial.

The challenge

Ahead App was struggling to convert users after the free trial:

• Trial length friction. While a 7-day trial works for some, others need more time to fully commit to a personalized learning plan, leading to potential drop-off.

• Hypothesis. The team hypothesized that if they gave the option to extend to a 30-day trial for a small extra cost, more users would start and commit.

• Testing complexity. They needed a multi-variant testing environment to change the initial offer based on user actions and measure against paid subscriptions.

The solution

Ahead App used Superwall to deploy a multi-page experiment to test the impact of offering a paid trial extension:

• Standard control. The control paywall offered the standard pricing structure: a 7-day trial at no extra cost.

• Trial extension variant. The variant paywall included a secondary prompt, offering an extended 30-day trial for a small additional fee.

• Rapid deployment. The team was live within minutes, allowing them to immediately see the impact of the trial extension option.

Using Superwall, the team could accurately measure how this flexible option influenced user behavior and conversion at both the initial paywall and the final purchase decision.

The results

The experiment confirmed the team's hypothesis: a flexible trial path significantly improved engagement and conversion:

• Conversion increased. The trial extension achieved a 7% increase in conversion rate to trial, showing it convinced more users to start.

• PPU stayed strong. Proceeds Per User (PPU) remained strong, showing that the flexible trial didn't reduce future paid subscriptions.

• Flexible flow validated. The test proved that allowing users to opt-in to a longer, paid commitment led to a more engaged group of users.

About Superwall

Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.