Superwall for indie developers

When you are the whole team, every hour spent on subscription plumbing is an hour not spent on the app. You did not start building to write receipt validation, reconcile refunds, or babysit a billing server. Superwall lets one person run the entire monetization side of a subscription app — the paywall, the experiments, and the backend that tracks who actually paid — without standing up infrastructure or shipping a new build every time you want to change something.

The monetization tax indies pay

The hard part of charging for an app isn't the idea, it's everything around it. StoreKit and Play Billing are full of edge cases: refunds, billing retries, grace periods, family sharing, upgrades and downgrades with proration, grandfathered pricing. Get one wrong and a paying user loses access, or a churned user keeps it. So you spend a weekend on a purchase controller instead of the thing people downloaded the app for.

Then the paywall itself becomes a release. Want to try a different price, a new headline, an annual-first layout? That's a code change, a build, a review queue, and a wait. For a solo developer, that loop is slow enough that most pricing ideas never get tested at all — which is exactly where the revenue is hiding.

What you get as an indie

A subscription backend that's free at any scale. Superwall's subscription infrastructure — entitlements synced server-side from the App Store and Play Store, standardized purchase and webhook APIs, and direct SQL access to your own subscription data — is free on every plan, with no revenue threshold. The edge cases above are handled platform-side, so a one-person app starts on the same foundation a $40M app runs on, with no architecture change as you grow.

See how pricing works

A paywall you build without code. The visual paywall editor lets you design and style your paywall, wire up products and pricing, and publish — no XIB files, no SwiftUI for a screen you'll rewrite five times. Paywalls are preloaded on-device, so they appear instantly, and the same paywall renders on iOS, Android, React Native, Flutter, and Web from one runtime.

Explore the paywall editor

The ability to change anything without a release. Because paywalls are configured remotely, you can edit copy, swap prices, or roll out a new design and have it live for users without an App Store submission. New paywall features land without an SDK upgrade, and the paywall you publish keeps rendering on old app versions — so you are never blocked waiting on review just to test an idea.

Experiments, not guesses. Set up a campaign and run two paywalls head-to-head — different price, layout, or offer — as a real A/B experiment, then read the results to see which one actually made more money. You don't need an analyst; the dashboard charts show conversion and revenue per variant in one place.

Why this matters when you're solo

Most indie revenue growth doesn't come from a bigger feature — it comes from the paywall and the price, the two things hardest to iterate on when every change is a build. Pulling that loop out of the release cycle is what lets a single developer behave like a growth team: try an annual-first layout this week, a trial framing next week, a higher price for one region after that. The infrastructure being free means none of this costs you until the paywall product itself is earning, so there's no monthly bill sitting on top of an app that hasn't found its price yet.

Get started

Install the SDK for your platform — iOS, Android, Flutter, or Expo / React Native— then build your first paywall in the editor and wrap it in a campaign. Or start from getting started and sign up at superwall.com.

Read getting started