Playbook
Design Your Trial Template
Start from a proven free-trial paywall template, customize it with no code, and A/B test your way to more App Store revenue with Superwall.
Your free-trial paywall is one of the highest-leverage screens in your app — it decides who starts a trial and who converts to paid. Start from a proven free-trial paywall, make it yours with no code, and test your way to more App Store revenue.
Why it matters
Two of the biggest levers on App Store revenue both live inside your trial paywall: how many users start a trial, and how many of those trials convert to paid. The dashboard's Trial Conversion chart measures exactly that — the percentage of trials that convert to paid subscriptions — and it moves with trial duration, offer framing, onboarding quality, and in-trial engagement.
The problem for most teams is that the trial paywall is hard-coded. Changing the trial length, the offer, or the value prop means waiting on an engineering queue and the next App Store build. That's slow, and slow iteration leaves revenue on the table.
Superwall removes that bottleneck. Start from a trial template, edit it like a growth designer would, and publish — no app release required.
What you can do with Superwall
Start from a proven trial template. Superwall maintains a growing list of paywall templates — designs used by some of the biggest apps on the App Store — so you can preview, name, and launch a trial paywall fast instead of starting from a blank canvas.
Make it yours with no code. Edit copy, layout, and design in the paywall editor, or use the AI Chat Builder to create sections, wire products, and refine the draft in natural language.
Wire trial offers that stay accurate. Free-trial details come from trial liquid variables on each product, so framing like "1 week free, then $39.99/year" renders automatically and stays correct across products and locales.
A/B test trial variants head-to-head. Start an experiment by adding two or more trial paywalls to an audience and splitting traffic by percentage, with holdout groups when you want a control.
Ship without an app release. Publishing deploys changes immediately — no new build, no engineering queue.
How it works
Pick a trial template. From the Paywalls section, create a new paywall from a template, preview the designs, choose one, and name it.
Customize it. In the editor, adjust copy, styling, and layout, then add your products — Superwall labels them primary/secondary/tertiary and formats prices locally.
Set up the test. Add two or more trial variants to an audience and assign their split percentages; assignments are sticky per user, so each person keeps a consistent experience.
Publish and measure. Publish to go live instantly, then watch the Trial Conversion chart to see which template earns more trial-to-paid revenue.
Proof from customers
Paywall A/B testing and experimentation is the single most-cited reason teams choose Superwall.
Teams want to test trial copy, design, offers, and pricing quickly, without shipping a new build, and see all their variants at a glance. Price and offer testing is right behind it: customers consistently describe trials and intro offers as high-leverage changes that are painful to test inside the app, and they want a way to make those changes materially increase revenue. Designing your trial template in Superwall turns that wish list into a same-day workflow.
Use cases
Test trial length. Compare a 3-day vs. 7-day vs. 14-day trial and let trial-to-paid decide.
Reframe the offer. Test "free trial" vs. "free for 7 days, cancel anytime" vs. a hard-paywall variant with no trial.
Tune the value prop. Swap the headline, social proof, and benefit list above the trial CTA.
Segment by audience. Show different trial templates to different cohorts and run holdouts to measure true lift.
Recover hesitation. Pair the trial template with offer and pricing variants to capture users who would otherwise bounce.
Get started
Browse the trial templates and design yours at superwall.com/templates, then follow the paywall editor getting-started guide to customize it and the experiment setup guide to run your first trial test. New to Superwall? Create an account at superwall.com.