Iterate on Your Paywall Fast with Superwall's Asset Manager

One media library for every paywall: upload images and videos once, reuse them anywhere, and stop letting creative busywork slow down your experiments. Stop re-uploading the same files and waiting on engineering — keep all your paywall media in one reusable library and ship every creative test sooner.

Why it matters

Growth teams don't get stuck on paywall ideas. They get stuck on logistics. You have a new hero image or a fresh seasonal video to test, but trying it means re-uploading the same files, hunting for the right asset, and waiting on editor or engineering time before the test goes live.

That friction is expensive. The teams that win on monetization are the ones that run more paywall experiments, more often. When changing paywall creative is fast, every test ships sooner — and every test is another chance to lift conversion and ARPU. The Asset Manager is the unglamorous piece that makes fast paywall iteration actually fast.

What you can do with Superwall

• Keep all your paywall media in one place. The Assets library lets you upload images and videos once, then reuse them across all your paywalls — no duplicate uploads to manage.

• Add media the way that fits your workflow. Upload directly from the Assets sidebar with drag-and-drop or file select, and media you add inside the paywall editor is added to your library automatically.

• Catalog what you've already shipped. A discovery scan finds media already used in your existing paywalls and adds it to the library, so your back catalog is reusable too.

• Find creative fast. Filter by All, Images, or Videos, and search by name. Preview an asset for a larger view and details, or download it from the asset menu.

• Share a library across a project. If your app belongs to a project, the same asset library is shared across all the apps in that project.

• Publish changes without a new build. Paywalls are configured and published from the Superwall dashboard, so you can update creative and ship variants without an app store release.

How it works

• Build your library. Upload images and videos from the Assets sidebar, let the editor add media automatically, or run a discovery scan to catalog media from paywalls you've already shipped.

• Reuse media in the editor. In the paywall editor, select an image or video component, then click the bookmark button next to the source field to open Pick from Assets and choose from your library.

• Spin up variants. Swap the hero, refresh the brand, or build a seasonal variant from existing assets — no re-uploading required.

• Publish. Click Publish and associate the paywall with a campaign to set your new creative live for the right users.

One note worth knowing: per the docs, uploading, discovering, or deleting an asset does not change existing paywalls automatically. Deleting an asset only removes the file from the reusable library — paywalls already using it keep working unchanged.

Proof from customers

In Superwall's customer research, paywall A/B testing and experimentation was the single most common demand signal — raised in 75% of customer calls. Right alongside it, teams repeatedly ask to update and iterate paywalls without app releases so growth and marketing can move without waiting on engineering.

When your creative lives in one reusable library, swapping it is a few clicks instead of a re-upload and a release cycle — so more of your test ideas actually ship.

Customers describe wanting quicker testing, faster iteration, and the ability to see variants at a glance. The Asset Manager serves that job directly.

Use cases

• Brand refresh across every paywall. Update your logo or hero video once in the library and reuse the new asset wherever you need it.

• Seasonal and promotional variants. Build holiday, launch, or sale paywall variants from existing media without starting from scratch.

• Faster A/B creative tests. Run head-to-head paywall variants that differ only by image or video, using assets that are already in your library.

• Onboarding consistency. Reuse the same approved visuals across onboarding and paywall surfaces so the funnel stays on-brand.

Get started

Read the Assets documentation to see how the media library works, then jump into the paywall editor to start reusing your creative. New to Superwall? Sign up at superwall.com and build your first paywall in minutes.