Playbook
Integrate App Store Data With Braze, Amplitude & More
Forward App Store, Google Play, and Stripe subscription events to the analytics, messaging, and attribution tools your growth team already uses with Superwall.
Get your App Store data into every tool you use. Superwall forwards your App Store, Google Play, and Stripe subscription events to the analytics, messaging, and attribution tools your growth team already runs. Your subscription and payment data shouldn't live in one dashboard — Superwall sends it to every analytics, messaging, and attribution tool your team already uses.
Why it matters
Growth teams keep saying the same thing: they want one place for the data. Revenue lives in one tool, lifecycle messaging in another, attribution somewhere else — and reconciling them turns into an engineering project every time. Meanwhile revenue leaks quietly: a billing failure no one messaged about, a cancellation no one tried to win back, a trial that ended without a nudge.
Superwall closes that gap by sending real-time notifications about subscription and payment events to the systems you already trust, so the data is consistent and your team can act on it without waiting in the engineering queue.
What you can do with Superwall
Send subscription data to your analytics stack. Use prebuilt integrations for Amplitude, Mixpanel, PostHog, Firebase, and Statsig to track the subscription lifecycle and revenue where you already analyze it.
Power lifecycle and win-back messaging. Route subscription events to Customer.io to trigger targeted campaigns, or send raw events to any messaging platform (Braze, OneSignal, and similar) via webhooks.
Optimize paid acquisition. Report revenue events server-side with the Meta Conversion API, track web-side events with the Facebook Pixel, and attribute installs with Adjust or Apple Search Ads.
Keep your team in the loop. Get real-time subscription notifications in Slack and Discord.
Connect anything else. Webhooks deliver the raw event payload to any endpoint, and you can verify requests with the signing secret.
How it works
Superwall emits subscription and payment events that closely match App Store and other revenue-provider events, minimizing migration difficulty. There are nine event types — initial purchases, renewals, cancellations, uncancellations, expirations, billing issues, product changes, subscription pauses, and non-renewing purchases — across the App Store, Google Play, and Stripe.
Each event carries detailed financial data (price, proceeds, tax percentage, commission) and metadata (store, environment, period type, country, timestamps). Webhook events are structured so that summing proceeds or price across all events accurately represents revenue net of refunds — so your downstream numbers stay trustworthy.
For analytics tools, mapping is automatic. The Amplitude integration, for example, converts lifecycle events into Amplitude-friendly names prefixed with [Superwall] (an initial purchase with a trial becomes [Superwall] Trial Start), tracks revenue using either price (gross) or proceeds (net after fees), and supports US/EU data residency plus sandbox isolation.
To keep identities aligned across systems, you can set integration attributes — like an Amplitude or attribution user ID — that Superwall forwards alongside events. You can also forward Superwall events to any analytics service directly from the SDK via the delegate.
Proof from customers
Customers consistently ask for one trustworthy, consolidated view of monetization — an "air traffic control" picture rather than data fragmented across paywalls, offers, web, and app. Integration and platform-support requests show up regularly in customer conversations, usually tied to wanting better data parity and the ability to act on subscription events without adding engineering work. Forwarding App Store data into the tools teams already use is a direct answer to that demand.
Use cases
Win-back and recovery: trigger campaigns on cancellations and billing issues in your messaging tool the moment they happen.
Revenue analytics: track net revenue and the subscription lifecycle in Amplitude, Mixpanel, or PostHog without custom ETL.
Paid acquisition: feed conversions back to Meta and your attribution provider to optimize ROAS.
Team visibility: post new subscribers, trials, and refunds straight into Slack or Discord.
Custom pipelines: stream raw events via webhooks into your warehouse or any tool not on the prebuilt list.
Get started
Open the Integrations section in your Superwall dashboard and connect a prebuilt provider, or set up a webhook endpoint.
New to Superwall? Start with the SDK and dashboard at superwall.com, then wire up your tools.
Bring your App Store data to where your team already works — explore the integrations.