How Omni recovered $8K in proceeds by monetizing failed transactions

Omni is an AI video generator that allows users to create realistic lip sync videos. For the Omni team, minimizing payment friction and maximizing every conversion opportunity is critical for profitability. Using advanced targeting and event tracking, Omni used Superwall to successfully monetize a cohort of users who had previously failed to complete a purchase.

The challenge

Lost revenue. Users who fail a purchase transaction — for example a card decline or a network error — are typically high-intent, but this user experience can cause them to drop off.

Monetization gap. The team needed a way to target these high-intent, frustrated users by acknowledging the failure and providing an easy path back to subscription.

Targeting precision. They needed precise event tracking to identify the transaction fail event and trigger a specific, customized paywall for this audience.

The solution

Omni used an event-driven placement system to run a targeted campaign:

• Event trigger: the paywall was explicitly displayed only when the user triggered the transaction fail event.

• Custom paywall delivery: the custom paywall offered weekly and yearly plans, and highlighted premium features.

• Targeted goal: the goal was to offer an immediate path to recover the transaction in a moment of frustration.

The results

Conversion boosted. The campaign achieved a strong 9.2% conversion rate on the recovery paywall display.

Revenue recovered. With only 3K users targeted in the campaign, Omni successfully recovered more than double that in proceeds.

Strategy validated. They proved that engaging users immediately after a transaction fail is a high-yield monetization channel.

Now it's your turn

Are you losing high-intent users after payment failure? Stop ignoring transaction fails and start using event-driven paywalls to recover revenue instantly.