How Planner 5D boosted revenue per user by 83% through optimal pricing

Planner 5D is an interior design and floor plan app that provides users with a huge library of tools to build their dream spaces. Their main challenge was deciding how to price their product to reflect the real value of their premium furniture library. Using Superwall's experimentation platform, Planner 5D ran a pricing experiment that unlocked huge revenue growth, fast.

The challenge

Planner 5D faced three obstacles standing between them and the right price:

• Pricing uncertainty. They needed to identify the optimal price that accurately reflected the value of their huge, customizable furniture library.

• Multivariate testing. They needed to test three pricing tiers simultaneously to compare their revenue impact, requiring an A/B/C testing environment.

• Speed to insight. They needed results fast — waiting weeks for development and app store approval would delay revenue growth.

The solution

Planner 5D utilized Superwall's experimentation suite to run a pricing test with three variants:

• Identical design. All groups saw the same paywall design, which emphasized access to 7,549 customizable furniture items.

• Three pricing tiers. The team tested three different pricing tiers (A, B, and C) shown to separate user groups.

• Rapid deployment. The variants were live within minutes, immediately giving visibility into which price point performed best.

The results

• Hello ARPU. The highest pricing tier showed an 83% increase in ARPU compared to the control, accumulating revenue faster than ever.

• Goodbye underpricing. The test showed that the audience was willing to pay significantly more, proving they had been significantly underpriced.

• Decisive data. The comparative chart allowed the team to track performance in real-time, informing data-driven decisions.

About Superwall

Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.

Now it's your turn

Are you leaving potential revenue on the table? Figure out what your audience is willing to pay using Superwall.