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Track events and user behavior analytics with Mixpanel

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What you can configure

project_tokenrequired

Mixpanel → Settings → Project Settings → Project Token

regionrequired

Data residency region for your Mixpanel project.

sales_reportingrequired

Whether to report Proceeds after store taxes & fees or Revenue

total_spend_propertyrequired

The name of the user property to track cumulative spend

anonymous_user_behavior

How to handle events from anonymous users (users without an app user ID)

sandbox_project_token

Optional project token for sandbox events. Leave blank to opt out.

Related integrations

AdjustTracks subscription events in Adjust via S2S. Use one app token per platform, reuse values if both platforms share them, and leave any event token blank to skip that event.AirbridgeMobile measurement and attribution platform for performance marketing optimizationAmplitudeProduct analytics for web and mobile applicationsAppsFlyerMobile attribution and marketing analytics platformAppstackForward Superwall subscription events to Appstack for analytics and attributionAppStanceAppStance, formerly Search Ads Optimization (SAO), receives post install events of Apple Ads users from Superwall for ROAS optimization.

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Stream Superwall paywall and subscription events into Mixpanel — no-code, and free on every plan.

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