Building an App? Make More Money with Superwall

You already shipped the app — Superwall is how you make more money from the installs you already have. Superwall manages entitlements and subscription status for you, so your team can test paywalls, offers, and pricing without waiting on a new app release.

Why it matters

Most apps don’t have an install problem. They have a funnel problem. Someone taps subscribe and cancels at the App Store sheet. A trial ends and the user quietly churns. A price never gets tested because changing it means another build and another review.

The teams who make the most money treat monetization as something they test continuously — not something they hard-code once and hope. Across customer conversations, the most common request by far is the ability to A/B test paywalls quickly, followed closely by recovering missed and abandoned revenue. Superwall is built for exactly that: test anything, fast, without shipping a build.

What you can do with Superwall

• Gate premium features with a single placement. Wrap a feature in register(placement:) and Superwall remotely decides whether a paywall appears and which variant — evaluated on device, so there’s no delay between registering the placement and presenting the paywall.

• Let Superwall manage entitlements for you. The entitlements API exposes every entitlement tied to the device — active, inactive, all, and even web-redeemed — plus lookups by product ID, so your app just asks “is this unlocked?” instead of maintaining its own access-control logic.

• Read subscription status anywhere in your app. Subscription state is tracked for you and surfaced as a simple Active / Inactive / Unknown signal you can react to in real time to show premium UI.

• Run paywall experiments without an app release. Campaigns group placements, audiences, and paywalls so you can split traffic across variants, run holdouts, and see top-level conversion metrics at a glance.

• Recover revenue that’s leaking out. Show an abandoned-transaction paywall when a user starts a purchase and backs out, and build win-back and discount flows for churned users.

• Test pricing and product mix. Swap products on a paywall to test price points, trials, and intro offers without touching app code.

How it works

• Install the SDK and register placements. Add the Superwall SDK and wrap each premium action in a placement. The SDK pulls your campaign settings on launch.
• Superwall decides what to show — on device. When a placement is registered, audiences are evaluated locally and the user enters an experiment with no network delay, so they immediately see the paywall variant you’ve assigned.
• Feature gating controls access. Set a paywall to Gated and the feature only runs if the user is (or becomes) a paying subscriber; set it to Non-Gated and the feature runs whether they paid or not. You toggle this in the editor — not in a release.
• Entitlements stay in sync. Once a user purchases, Superwall updates their entitlements and subscription status automatically, so the right people keep access and your app code stays simple.
• Iterate without shipping. Change copy, design, offers, and pricing, restart experiments, and keep learning — no app release, no engineering queue.

Proof from customers

Across 184 genuine customer and prospect calls, the demand is consistent:

• Paywall A/B testing is the #1 ask (75% of calls). Teams want to test paywall copy, design, offers, and pricing quickly and see all variants at a glance — without waiting on a build.
• Recovering missed revenue is #2 (43% of calls). Customers volunteer abandoned transactions and conditional discounts as high-priority, high-converting opportunities.
• Updating paywalls without app releases comes up repeatedly. The recurring theme is autonomy: growth teams want to move without waiting on engineering.

Customers describe wanting one place to understand what’s working and the freedom to “test anything, fast.”

Use cases

• Solo developers and small teams: stop hand-rolling entitlement checks and start testing the paywall that actually converts.

• Growth and marketing teams: change paywalls, offers, and pricing directly, without an engineering queue between you and your next experiment.

• Apps hitting a revenue ceiling: recover abandoned transactions, add win-back offers, and test pricing to lift ARPU from the installs you already have.

• Cross-platform subscriptions: keep entitlements consistent across in-app and web-redeemed purchases.

Get started

• Install the Superwall SDK and register your first placement.

• Create a campaign, attach a paywall, and start your first experiment.

• Sign up at superwall.com to start free and make more money from the app you’re already building.