Playbook
Build Paywalls Without Code
Design app paywalls in a visual editor and publish them live — no code, no app release, no waiting on the engineering queue. Build from scratch, use a template, import from Figma, or draft with AI Chat.
Build paywalls without code, and let your growth team own them. Design, edit, and publish app paywalls in a visual editor — no code, no app release, no waiting on the engineering queue. Build from scratch, start from a template, import from Figma, or draft with AI Chat.
Why it matters
Most growth and marketing teams don't have a paywall problem — they have a release-cycle problem. Every copy tweak, layout change, or new offer goes into the engineering queue and waits for the next app build. By the time it ships, the idea is stale and the revenue is already lost.
No-code paywall building moves that work to the people closest to the funnel. When your team can design, edit, and publish paywalls themselves, you stop rationing experiments and start running them. This is one of the demand signals we hear most from subscription apps: the builder sells because it gives growth teams direct control — customers describe it as "Figma for growth designers."
What you can do with Superwall
Build paywalls in a visual editor. The paywall editor gives you three panels — a settings/products sidebar, an interactive device preview, and a component editor — so you can build virtually any paywall design, complete with advanced UX patterns.
Start from a high-performing template. Jump-start your design with the template library — each template is based on a hand-selected, high-performing paywall from the App Store or Google Play, and can be remixed to fit your branding and products.
Import designs from Figma in one click. The Figma plugin converts Auto Layout frames into fully functional paywalls, preserving your structure — including multi-page flows placed inside a Navigation component.
Drag, drop, and style every element. Add stacks, text, images, products, and more, then fine-tune each one. Clicking a component opens its editable properties in the component editor, where you can also generate images with AI.
Build with natural language. The AI Chat builder can create sections, change copy, adjust layout, wire up products, and inspect your draft — all from a prompt.
Connect your own AI agent. Use Editor MCP to give Claude Code, Codex, Cursor, or another MCP-compatible agent live access to the paywall open in your browser.
Publish with no app release. When it's ready, hit Publish and your paywall goes live — no code and no waiting on the app store.
How it works
Create a paywall. From the dashboard under Paywalls, click + New Paywall and choose From Scratch or Use Template in the editor.
Design it. Build the layout in the visual editor, import from Figma, or describe it to AI Chat. Wire up your products and style each element.
Publish it. Click Publish to set the paywall live. Your changes are saved locally as you go, so closing the tab won't lose progress.
Show it to the right users. Associate the paywall with a campaign so it presents to the audience or placement you target — and iterate any time, no app release required.
Proof from customers
Across customer and prospect calls, no-code paywall design is a recurring "why we switched" driver — teams want a better builder and better testing without losing confidence in their subscription stack. The strongest buyer language clusters around speed, autonomy, and experimentation: the ability to test anything, fast, without shipping a build. Customers repeatedly compare the builder to Figma for growth designers and describe wanting their team to keep optimizing without filing engineering tickets.
Specific named customer results are not cited here to avoid overclaiming. The capabilities above are drawn directly from Superwall's live documentation.
Use cases
Growth-team autonomy: marketers and designers build and ship paywalls without the engineering queue.
Faster experimentation: more paywall iterations means more shots on goal for conversion and ARPU.
Design handoff, eliminated: import an existing Figma design in one click instead of rebuilding it in code.
Multi-page flows: build onboarding sequences and multi-step paywalls in the same editor.
AI-assisted drafting: spin up sections and layout changes with AI Chat, then refine by hand.
Get started
- Start building in the paywall editor, or browse the template library.
- Install the Figma plugin to import an existing design.
- Create your account at superwall.com.