Playbook

Web Paywalls & Web2App: Sell on the Web, Redeem in Your App

Build web paywalls that go live as URLs, sell through Stripe, and link every purchase back to your app — moving web and app monetization together in one funnel.

Acquire customers on the web, take payment through Stripe, and hand the subscription off to your app when they open it — all without shipping a new build or standing up a second codebase.

Move your web and app monetization together, in one funnel — no separate codebase, no engineering ticket, no new build.

Why it matters

Web-to-app is a rising frontier for subscription apps. Growth teams increasingly want to acquire on the web, take payment outside the app store, and then bring those users into the app, without splitting their growth stack or leaving revenue on the web side of the funnel.

The problem is that web checkout usually means a separate codebase, a separate analytics view, and a separate release cycle. Superwall closes that gap: web checkout lets customers purchase products online via Stripe and link them to your iOS app in one seamless flow, with no authentication required. That means web and app monetization can finally move as one.

What you can do with Superwall

Turn placements into web paywall URLs. With web checkout links, placements become unique URLs that show your paywall, so a black-friday-promo placement serves at yourapp.superwall.app/black-friday-promo. Point an ad at it and start selling.
Test web paywalls the way you test in-app. Web paywalls are campaign placements, so you can A/B test copy, design, products, and offers on the web side of the funnel without an app release.
Pre-fill and segment with query strings. Pass an email to populate the checkout, override the user ID with app_user_id, or branch audiences with custom query-string parameters.
Sell subscriptions and one-time purchases. Use Stripe for recurring plans or one-time pricing for lifetime and consumable products.
Show local currency automatically. Stripe Adaptive Pricing displays prices in the customer's local currency without changing your campaign.
Go web-only when there's no app. Web-only checkout supports web apps, websites, and non-App-Store products by redirecting to your URL with the purchase data attached.

How it works

Connect Stripe. Create a Stripe app, configure your Stripe keys and settings, and add your Stripe products.
Build and publish a web paywall. Use the same Superwall editor you already know, then attach the paywall to a campaign placement that becomes its URL.
Customers check out via Stripe. Adaptive Pricing localizes currency; subscriptions and one-time purchases are both supported.
Purchases redeem in the app. After checkout, the user returns to your app via deep link, and willRedeemLink() / didRedeemLink() in the SuperwallDelegate unlock their entitlements — no separate login required. See SDK setup for deep links and post-checkout redirecting. Requires the Superwall iOS SDK 4.2.0 or later.
Let users manage and restore. Customers can restore and manage memberships bought on the web.

Proof from customers

In Superwall's customer research, web paywalls / web2app surfaced in 30% of genuine customer and prospect calls, one of the top customer demand signals. Teams describe web-to-app as a rising frontier and consistently ask to move faster on it and to understand the value coming from web users, rather than running web as a separate, hard-to-measure track. The recurring theme across these conversations: customers want app and web monetization to move together, in one funnel, with one place to understand what's working.

Use cases

Paid web acquisition into the app. Run ads to a web paywall URL, take payment via Stripe, and redeem the subscription when the user opens the app.
Promotions and seasonal offers. Launch a black-friday-promo web paywall as a URL and test offers without an app release.
International pricing. Let Stripe Adaptive Pricing show local currency to web buyers worldwide.
Lifetime and one-time sales. Sell lifetime access or consumables through Stripe one-time pricing.
Web-first or no-app products. Use web-only checkout for SaaS, websites, and other non-App-Store products.

Get started

Read the Web Checkout overview to see the full web2app flow.
Follow SDK setup to handle deep links and post-checkout redirects in your app.
Create your account and start building at superwall.com.

App2Web: Keep More of Your iOS Revenue	Add a Stripe checkout call to action to your iOS paywall and route eligible U.S. storefront buyers to an external browser checkout — so more of each sale stays with you, no new app release required.	Playbook
Attribute Influencer Revenue with Custom Web Checkout Links	Give every creator a unique web checkout link, tag the source, and trace each paid conversion back to the influencer who earned it.	Playbook
Audience Segmentation & Targeting for Paywalls	Build audiences, score users by likelihood to convert, and target the right paywall, offer, and price to each segment from the Superwall dashboard — no app release required.	Playbook