How a feature-preview paywall helped Unchaind generate massive ARPU growth

Intro

Unchaind is a faith-based app focused on recovery and accountability. The team wasn't having issues attracting users, but realized they could improve the way they were conveying the value of their premium features at the moment of purchase.

Using Superwall's experimentation tools, Unchaind tested a key design hypothesis—shifting from text-based selling to a visual preview—which unlocked huge, sustained revenue growth.

The challenge

Unchaind's original paywall just wasn't converting like they hoped:

• Value disconnect. The text-based paywall wasn't allowing users to truly visualize what they would get with the premium version of the app.

• Hypothesis. The team thought that a visual paywall, displaying previews of the core features, would give users a clearer idea of what they were signing up for.

• Flexibility needs. Implementing paywalls with images, videos, and carrousels requires a flexible platform like Superwall to handle the updates and testing.

The solution

Unchaind executed an A/B test using Superwall's no-code paywall editor:

• Control paywall. The more common text-based paywall, featuring a headline and bulleted benefits list.

• Variant paywall. A visual, app-preview paywall that utilized rich media to demonstrate the look and feel of the premium features.

The team's goal was to see if users would pay a higher long-term price once they saw the product in action—increasing revenue per user.

The results

The visual paywall variant was a massive success:

• Conversion rate increased. The app-preview paywall increased conversion rates by over 50%, showing the immediate impact of the visual paywall.

• Huge ARPU boost. The new flow drove an additional 64% in estimated ARPU (Average Revenue Per User), boosting the business's bottom line.

• Sustained growth. The initial test served as a new baseline for more iterations, which continued to increase conversion and ARPU.

About Superwall

Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.